We're not saying that drinking with buds out of regular cups is a joyless experience. Actually, that's exactly what we're saying. Free the Viking within with fully-customizable, tall horns of drink. If you're not grinning from ear to ear and belting SKÅL by cheers number two, then you're not doing it right. 🍻

Miles out in the sticks, your bud turns to you with sweat beading across their brow. They look you in the eye, trembling, as they say the four words that can lay waste to any fishing or camping expedition, "we're out of beer." 😶 Smoother than Sinatra's aftershave, you reach into your hidden RTIC cooler and pull out an icy brew. 🍻 Crisis averted, friendship tempered, satiety your reward.